The The Hundred franchise is at the center of the England and Wales Cricket Board’s (ECB) plans to attract American investment by 2025. As part of this effort, the ECB is looking to sell stakes in all eight The Hundred teams, aligning with a broader strategy to secure financial backing and expand the competition’s international profile.
American Interest in Global Sports Expands to The Hundred
This move to bring in external investors, particularly from the United States, mirrors a growing trend of American involvement in global sports, including investments in football clubs within the English Premier League and ventures like Major League Cricket (MLC) in the U.S. itself. Since launching in 2021, The Hundred has introduced a distinctive 100-ball format, designed to make cricket more accessible to new audiences, especially families and younger fans.
The ECB’s Plans for The Hundred Franchise Sale
By selling stakes in The Hundred franchise, the ECB aims to generate sustainable, long-term revenue for the tournament. This influx of capital is expected to boost the competition’s international appeal, making it more attractive to players and investors alike. The emphasis on American investment aligns with cricket’s growing global ambitions, particularly as the sport gains a larger following in the U.S., where cricket is steadily expanding.
The Hundred’s franchise sale
The ECB plans to complete the sale of stakes before the 2025 season, underlining their commitment to The Hundred’s franchise sale and ensuring the competition’s future amid mixed financial success and audience reception in its initial seasons.